The Tricky Business of Hat Embroidery

So this time, I thought it might be fun to do a little behind-the-scenes look at how we embroider hats like the ones we just put out for S Brush. Unlike polos or tees which stitch flat, hats require a special mechanism to attach to our embroidery machine, as the machine is required to stitch on a curved surface. Setting the hats up for stitching (known as "hooping") also requires a different process than for shirts. Instead of cinching a specific area of the hat to be stitched onto, the whole hat must lock into place in the hoop and the back of the hat must be pinned back to avoid too much movement of the fabric as the hat rotates on the machine. This makes embroidering on unstructured hats especially difficult! Fortunately, we're currently looking into a newer hooping system to make this process far more efficient and improve upon one of our many services!